Quip mouthwash1/13/2024 ![]() ![]() ![]() To make sure this sculptural object didn't take up the same amount of countertop space as it's competitors, we dug into into a concentrated formulation to reduce the size of the dispenser as well as reducing the carbon footprint of the product. This allows the mouthwash to live as a sculptural object, proudly displayed on the bathroom counter both elevating the space and serving as a daily reminder to use the product. With user research, we were able to qualify this approach and found that with a combination of a prescriptive dosing mechanism and the peace of mind of mouthwash being delivered we would be able to make the device fully opaque. The physical exploration focused on how to make the device appear as a piece of decor rather than an obvious part of a oral care routine and the formulation exploration focused on how to concentrate mouthwash as much as possible. This led to both physical and formula explorations. Through a series of conversations with mouthwash users, we found it came down to a mixture of the product not matching their aesthetic and the bottles being too large to easily store on the counter. So quip set out to create a solution that removed the typical "burn" often associated with mouthwash, as well as addressed a key drawback of traditional options - specifically doing away with the eyesore bulky plastic bottles that get stashed away under the sink and in bathroom cabinets, ultimately forgotten and unused.Ī major focus of the project was to dig into what allows a mouthwash bottle to earn a place on top of the sink. quip's approach to mouthwash was based on the desire to make oral health simple and affordable for more people by making good oral care habits an intuitive and enjoyable part of a daily routine. Similar to the other oral care products created by bigger legacy brands in the industry, there has been little to no innovation within the mouthwash category. Now quip is extending its strength in oral care and its intuitive and enjoyable design-ethos to transform yet another important aspect of our daily oral care routine: Mouthwash. Since the launch of quip's first Electric Toothbrush in 2014, the company has focused on designing products that people enjoy using with features that guide and encourage good habits. Like many quip products, mouthwash refills can be easily added to users' ongoing refill subscriptions. The 4x concentrated formula (1 part mouthwash concentrate to 3 parts water), eliminates having to buy those bulky, plastic bottles that often get forgotten under your sink. The refillable dispenser and one refill bottle allows for 45 uses. Our refill bottles are smaller than other mouthwash on the market, and fully recyclable in an effort to reduce plastic waste. ![]() We've made it intuitive to use by dosing the proper amount of concentrate at the press of a button. With sustainability & design top of mind, the refillable dispenser is designed to be refilled with a concentrated mouthwash. Designed to be elegant and compact, this mouthwash takes up little space and looks great on your bathroom counter, helping users form better oral care habits. With this in mind, we created a dispenser small and beautiful enough to live on display, in order to remind users to swish daily. Traditional mouthwash lives in your cabinet, hidden away from view and forgotten. Quip Refillable Mouthwash is a fresh take on an important step of your oral care routine. Results Announced for Community Choice Prize See All Winners Mouthwash
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